WA:IT
In Fall 2020 and Spring 2021, the Branding & Engagement team partnered with Wa:It Botanicamente, an Italian beauty product company devoted to sustainability.
Fall 2020
Conducted an assessment with Voiz Reviews on WA:IT’s sustainable products and packaging.
Began to focus on the social sustainability aspects of the business and helped WA:IT to address any cultural appropriation in their branding with a focus group study.
Spring 2021
Brainstormed various marketing strategies WA:IT can utilize to increase its brand awareness and enter the US market.
Discussed our branding ideas and tactics, such as user-generated content and Instagram reels, with the company’s founder.
Created still images and storyboard graphics that will be used in future social media content.
